About Us

We are Brand with a message that Your Essential, to empower the people who wear and use our products to view themselves as such.There is a lot of negative messaging in the world today. People are struggling with depression, anxiety, fear and even questioning ones self worth and purpose. We want to fight these fears and negative messages with a positive message that "I'm Essential". We want our customers to use our products, read the message "I'm Essential" and actually believe it.Due to certain circumstances, we have decided to start a campaign around our face masks in which whenever 5 masks are sold, we will donate 1 to a local essential worker here in Innisfil, ON.